Business Planning & Accounting
February 25 - 6pm-9pm
It takes a business plan to
start a new business, but how do you sustain it? Learn the
major components of a business plan, how to prepare for a
visit to the bank, and continuous improvement planning
strategies to ensure the future success of your business.
Utilizing accounting practices for the 21st century can
enhance your ability to analyze your current state and
determine the path of your future.
Hear from Trudy Wallin and Paul Severson about the value
of continuous planning and proper bookkeeping practices. |
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Visual
Merchandising & Signage
March 10 -
6pm-9pm
What do customers see when
they come in your door? Are you displaying your
merchandise in a way that is going to enhance your sales?
Learn the basics of visual merchandising from Tammie
Katzung and Darci Dickens. Do you believe that your
storefront, window displays and signage portray the image
of your business? Do these things add to the image of your
downtown as a unified commercial district?
Learn the impact of appropriate signage in business,
and historic districts from Joe Lawniczak, the Wisconsin
Main Street Design Coordinator. |
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Customer Service & Marketing
March 18 -
6pm-9pm
What are your customer
service standards? Do you train your employees to meet
those service standards? Do your customers leave your
business feeling positive about their experience? Learn
from customer service expert Wendy Vanderbilt how to
ensure your customers become loyal, lifetime customers. Do
you advertise your business or do you market your
business?
Come and learn marketing strategies that will improve the
effectiveness of your advertisements delivered by Ralph
Kluseman. |
